multidisciplinary
strategic brand consulting and design
competences
Brand strategy and positioning
In any brand lifecycle, all kinds of issues need to be examined from a conceptual and analytical perspective in order to ensure that the brand always remains relevant, differentiated and authentic. One of the key aspects of our advisory work is to position a new or existing brand in a clear and readily understandable way, and to develop this brand identity over the course of time using the right blend of measures and content.
A differentiated position on the market, customer wishes and competitors are of central importance if you wish to present the benefits of your product or service as clearly and effectively as possible. We have developed an unequivocal approach in this regard: Our aim is to reinforce what your brand stands for, how it stands out from the competition, what your strengths are, and to clearly define your target groups – and to do all this in the context of the particular market you deal with, and your specific competitive environment.
Corporate identity design
As a recipient of multiple international awards, moodley brand identity is at the forefront of Austria’s leading design agencies.
moodley brand identity is specialised in the development, implementation and maintenance of complex identity and design programmes for corporate brands.
No one who is serious about shaping and creating identities of companies, brands and products as effectively as possible can afford to go about this in a superficial way. moodley brand identity provides its customers with the certainty of getting their message and values across in a striking and highly visible manner – far beyond surface appearances or looks.
Premium corporate publishing
For almost all dynamic companies, corporate media play an important role in achieving integrated communication and in enhancing internal branding.
The point is this: The more professionally you present yourself to and in the media, the greater impact and credibility you can achieve.
moodley brand identity can draw on its many years of experience in the field. We offer substantial information and creative content for media such as magazines, blogs or websites. In this regard we can refer to an international and diverse network which opens up new doors to relevant themes. Our remit can range from planning and designing right through to producing a particular medium. The resultant publications can act as standalones or form part of an overall brand strategy. Just take a look at our list of outstanding references.
Annual reporting
Business reports are one of a company’s most pivotal and important means of communication. So it’s important to think carefully about how they can best be presented to investors and stakeholders.
In addition to its central purpose of providing information about corporate activities and financial performance, annual reports can also showcase the visions, values and strategies of your company. In our case, the interplay between initial ideas, design, structure and text is carefully coordinated in cooperation with senior management. Here, moodley’s vast experience is invaluable in helping you to achieve a perfect overall solution.
Digital branding
To an important degree, the significance of a brand is measured in terms of its website. Public awareness and perception of your brand is enhanced through the development of an effective online presence within the key medium of the Internet. We call this “digital branding”.
But each company has its own specific requirements. Mindful of this, moodley will help you develop your own form of digital branding.
moodley brand identity offers you an excellent array of skills and expertise for planning, designing and designing websites; for interface design and user experience design right through to issues such as information architecture.
Branded spaces
In recent years the linkage between marketing and architecture or interior design has become a successful branding tool that enables brands to become visible to the world, and to be experienced in a holistic way. “Branded spaces” boosts corporate value by packaging the core messages of a particular brand in a spatial presentation which appeals to all of the senses. In this sense, architecture can be considered a three-dimensional aspect of brand identity.
Architectural and interior design projects are an important part of brand communication and form an essential brand touchpoint.
moodley brand identity offers customers support and guidance when it comes to transforming their corporate identity into three-dimensional brands which people can truly experience.
Branded addresses
So you have a building or are planning to carry out a construction project. Sure, you have financial security, but how do you intend to sell your project? Businesses and private individuals are increasingly looking for addresses which are more than just houses, hotels, shops or office space – they’re looking for addresses which embody values and stand for something.
To transform an address into a brand you have to be able to evoke images and associations to a particular lifestyle which people feel is embodied in your construction project.
moodley brand identity has positioned extremely successful projects on the market in recent years.
Packaging
Packaging is an important component of a product. Nowadays, crucial decisions are taken at the point of sale. So we also adopt a strategic approach to package design processes. The result is package designs which clearly reflect the identity of the brand and the product and are a clear incentive for customers to buy.
Brand engagement
Brands come alive when they convey authentic values which people can identify with. Within the brand engagement process, as developed by moodley, we analyse the point at which there is a discrepancy between desired and de facto brand identity, and how such discrepancies are perceived by stakeholders. “Brand engagement” workshops are used to develop strategies and bridge these sorts of gaps. We carefully monitor the results of implementing workshop outcomes.
