multidisciplinary
strategic brand consulting and design
ärztekammer stmk
With the new corporate design of the Ärztekammer, the Austrian Medical Association, its image was to be rejuvenated so as to convey that it is open to the public. The basic color white demonstrates cleanness and freshness. With the redesign by moodley the values of the Ärztekammer, competence, reliability and strength, are communicated to the public.
Logo
Classic redesign, completely reworked, aim: contemporary but timeless
The redesign contains a new Aesculapian Snake, Antiqua becomes sans serif, light blue becomes a luscious blue
Determining the right blue
Aesculapian Snake design process
Typography
Coloring
Definition of secondary and tertiary colors
Proof
Finetuning the blue for various forms
Design stage for the business forms
Proof
Drafts for folders
Drafts for tote bags
Applications for the secondary colors
Preprinted templates for information brochures
CD cover draft
Draft for give-away
