design and innovation
energie steiermark
The “Energie Steiermark AG” is the fourth largest power supplier in Austria with the core business areas electricity, natural gas, district heat and residual waste recycling. The assignment was to position this company new, with the aim to be more modern in perception and closer to the clients. It was fulfilled with a comprehensive redesign by moodley.
Logo
Styria - The Green Place
The soft landscape of the Styria can be retrieved in the logo.
Sub-logos of the subsidiaries.
Design Stage
Key visuals emerged from a choice of rounded fonts.
Coloring
100% green and 100% white. A grid was used to get different color gradings.
Design stage
Determining the right green.
Typography
Identity sheets
Overview of the corporate design's basic elements
Business equipment
Corporate color gets pushed
Logo definitions.
Use of sub-logos on the forms.
Corporate clothing.
Merchandising, give-aways
The new look of the energy company.
Image photo.
Car branding
A large vehicle fleet gets a new look. Over 400 vehicles got rebranded.
E-Mobility
Corporate architecture
Bonding and branding of the "E-Cube."
How staff engage with the brand.
Website
identity, merchandising, annual report, campaign
annual reports
