multidisciplinary
strategic brand consulting and design
michael jantzen
US-American Michael Jantzen is an internationally known artist and designer. His work ranges from architecture to visual arts and design. His CI has to represent the great variety of his work.
Based on Michael Jantzen's objects we developed the idea of a two- and three-dimensional paper solution. His projects also inspired the typography and CI-color. To show the broad range of his creativity, his business cards work as a little portfolio the inside of the envelopes provides details about his architecture.
Logo
In use: always with a black background.
3D Objects
Inspired by Michael Jantzen's objects we developed the idea of a two- and three-dimensional paper solution.
Design stage
Determining the appropriate lettering.
Logo drafts.
Colors
The color world is adjusted to the recurring greens in Jantzen's work.
DIN 1451 close spaced lettering and DIN light
The choice of lettering is also inspired by Jantzen's work. The use of the intervals, which play an important role in his work, can be conveyed very well with DIN close spaced lettering.
The M-House
“Space can change the way you think. I’m exploring new kinds of spaces that are stimulating to be in and around”
(Michael Jantzen).
3D Objects
First attempts to recreate an M-House.
Poster/folder details
Use of principle of gaps
Design stage
Business equipment
Desert around Los Angeles
M-House surrounding
Design stage
Poster/folder
First drafts
Overview of Michael Jantzen's work
Arranging and labeling over 400 works.
Business card
Draft for business cards, which work like the Poster/Folder.
Website
Determining system which shows the variety of Michael Jantzen's work at first glance.
Website
Homepage draft
art direction, repositioning, corporate identity, business materials, poster/folder, website
