design and innovation
next liberty
Flying high above the clouds, the coronet on the own head, putting a stop to the game of the bad robber – if we close our eyes, we experience the greatest adventures and can be, whoever we want to be. The Next Liberty of Graz ranks with over 70.000 visitors annual among the most famous children- and youth theatres in Austria and manages to stage fantasy and dreams. And moodley cares since nine years, that the fantasy will not stop by the stage, but is reflected in the whole visual appearance of the theatre. Thus over and over an image arises, which creates dreams for everyone.
Logo
The logo in the basic colors of the corporate design
"If i want to, i can fly like Peter Pan!"
orange-black-white as basic colors
forms
consequent typeface
development of a headline
The basic font type in the top left hand corner is distorted, gets an outline, will be inverted afterwards and finally a shadow will be added.
The lettering is in the realisation
The process using the example of the Logo: Based on a child drawing the orange „Kritzikratzi“ arises
Lettering
with outline and shade on orange "Kritzikratzi"
Another characteristic are the rounded down angles on all forms: The booklets of the preview for the year, postcards and programs
Colorful makes happy!
"I see much more, when i close my eyes."
buttons and drinking cups as giveaways
Just count the bags, when you walk through the city of Graz
Close up lanyard
Possible design of "car stickers"
Through the handling with typography it is possible to work in pieces. Thus for every piece an own typeface is generated – consistent with the play also sometimes more childlike. The constitution is held together through recurring distortion, the outline, the inversion and the shade.
Colors and courses
Every piece is allotted to a color
Grab a piece for you!
booklets of the preview for the year
On the left for the very little ones, on the right for the youth
program
