multidisciplinary
strategic brand consulting and design
ofroom
The challenge with OFROOM was to transfer the male domain of the building industry into Manuela Hötzl and Christine Bärnthaler’s playful and, as the two founders themselves put it, female interpretation of the field. This female lightness was implemented with 23 CI colors and playful graphics.
Logo design
Logo guidelines
Logo design stage
Typography
Color stripes
21 CI colors in CMYK
Logo
Colors - variable
Website
Logo adapted to the navigation
Logos for the web
Colors and text - variable
Website
Business card
Guidelines and used applications
Envelopes and stickers with return address
Stationery guidelines
Stationary
Front and back - mirror-inverted print
Letter Template
Invitation
Invitation
Bag
Printed with headlines and quotes
Material plates
Birth of the Cool
Folder Sept 2007
Birth of the Cool
Catalogue Issue 1
Cause for Joy
Catalogue Issue 2
repositioning, brand identity, business materials, folder, catalogue, letter of architecture, press folder, website
ofroom issue 2: cause for joy
ofbook issue 1: birth of the cool
