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design and innovation

radio max

Radio Max is simply more than a radio station. Radio Max is the light entertainment at Billa, Bipa, Merkur and Penny and also shopping companion to more than 1 million customers of REWE, the biggest trading group in Austria. Tuned to the target audience of the marts, it is the first Austrian live radio and transmits a fun mix of music, news and ads. It inspires employees and customers alike with competitions and outside reports.

About the logo
The lettering "Max" was the starting point for the logo.

Logo
"MAX": When developed further it can be interpreted as a sound wave. It can also be used without the addition "RADIO MAX, the shopping radio".

Logo

Typography

The colours
The colours of the logo determine the range of colours. They are deduced from the original logo.

Folder

Vehicle Lettering
Central theme of the implementation was the marking of the vehicles. Lorry or car, the company should have a consistent appearance.

Clothing
Clothing is especially important for the presenters at live events.

Displays
How do you recognize a radio presenter? Right, by his or her microphone.

Giveaways

Website with live streams of all programs, information about the radio and the live events, as well as the competitions.

MAX MEDIA ACADEMY
In the talent foundry of RADIO MAX, the MAX MEDIA ACADEMY, presenters and speakers have been trained who have gone on to be known throughout the country through their presence on radio and TV. As training centre housing many years of experience the academy is always looking for rough diamonds to shape. It is here where knowledge of language, speech and media is passed on with joy and élan.