design and innovation
tonis freilandeier
The founder of the brand Toni´s Freilandeier Toni Hubmann is the pioneer of the free-range eggs. Not only that his hens are for sure the happiest, toni Hubmann created in corporation with moodley the only true branded eggs! In line with this attitude, we developed a corporate design which discusses the subject of “freedom” in ever new and unconventional ways. Always fascinating in terms of content and visual appearance.
Images
Photo from the magazine “Toni’s Freiheit” – “Hens have a private life, too.”
Logo
Umbrella brand “Toni’s Freilandeier.”
Color and stripes
Various color and stripe combinations for the package design
Packaging design stage
Developing tags and definitions of the various elements
Product lineup
Final implementation of the package design
Typography
Detail logo
Business cards
Several versions with different quotes on the back
Overview of forms
Draft “With Compliments” card
Images
Daily routine. The one with the best worm wins
Stationery draft
Overview
Identity sheets with various applications of the corporate design
corporate design, positioning, package design, product development
business equipment, webseite, print publications, exhibition equipment, merchandising articles, annual report
Toni´s Freiheit
Toni´s Nachhaltigkeit
