design and innovation
waku
Waku is among the five biggest window producers in Austria. Five company owners and operators have associated to form waku, a collaborative Austrian windows, doors and supplies production effort. The managers personally vouch for their products. The brand waku stands for Austrian quality, produced with love and know-how. The focus is on the finer handicraft and the adjacency to the partners and Austria.
Logo, original and other versions
We created a characteristic logo for each waku partner.
Logo definition
A very sophisticated logo that shows the adjacency to the fine handicraft and Austria and denote a gently blowing flag.
Overview of the design stage for the new corporate identity.
Design stage for the business forms.
Overview of the design stage for the new corporate identity.
Drafts for the different folders.
Color definitions
Warm earth colors are used as secondary colors in order to emphasize waku's closeness to the region.
Typography
The typography reflects the values of waku. The type face alludes to traditional values of handicraft as well as modern technology.
Typography
Fonts used
Product labels
Image style
Product branding.
Overview of the design stage for the new corporate identity.
Car branding.
Overview of the design stage for the new corporate identity.
Corporate clothing.
Overview of the design stage for the new corporate identity.
Screen design draft
Image and values are in the foreground.
