The 10 magazine is a high-class magazine which serves to announce the 10 festival for fashion & photography while also functioning as a special interest magazine on the theme of Austrian fashion design and fashion photography.

Portraits and interviews with the protagonists as well as background information provide a comprehensive insight into the world of fashion. Renowned photographers such as Peter Garmusch, Christoph Pirnbacher, Elfie Semotan und Jork Weismann have shot Austrian Fashion for the magazine.